Projects at a glance
As Design Director and Manager, I lead the XD team to deliver award-winning projects by driving innovative interaction design, fostering collaboration across teams, and prioritizing accessibility and user research. My leadership ensures our work aligns with stakeholder goals while elevating creative standards. By mentoring my team and promoting cross-functional collaboration, we consistently achieve impactful, user-centered solutions that enhance brand success.
To respect confidentiality agreements, all brand names and proprietary details have been removed from my case studies. If you’d like to view the full version, you can request a passcode by emailing me at tay.duran@gmail.com
Dry Eye Treatment
An engaging product website featuring interactive quizzes, video assets, and a clear focus on educating users about dry eye treatment. Designed as the central hub for a Times Square campaign, the site increased physician requests and drove significant user engagement.
Dry Eye Education
An educational platform created to inform patients about dry eye disease and guide them toward exploring treatment options. The site features interactive content, animations, and a quiz to engage users and drive meaningful action.
Alzheimer’s Treatment
A patient- and caregiver-focused website for early Alzheimer’s treatment, prioritizing accessibility, empathy, and user-friendly design. Features include AA+ accessibility tools, patient stories, and an interactive cognitive companion tool to support users during treatment.
Cortisol Education
An educational site for individuals with type 2 diabetes, highlighting the role of cortisol in blood sugar management. The site includes interactive assessments, video content, and clear, actionable messaging to guide users toward better health outcomes.