Industrious Thinking
This is a space where I share first-hand insights from my career in the advertising and product design industries. With over 15 years of experience, this blog is focused on demystifying these verticals while providing practical advice for designers and creatives as they grow in their careers. I explore the challenges and opportunities, offer guidance, and aim to inspire confidence in the next generation of creative professionals.
Assessing Your Team’s Strengths, Weaknesses, and Motivations
The Benefit of the 9-Box Assessment
Assigning Projects: Task to Talent
How Smart Work Assignment Strengthens Teams and Business
Building Trust Through Venting: The Right Way to Share Workplace Frustrations
How workplace complaining can build camaraderie
The Power of Transparency in Design Leadership
How open communication with direct reports builds trust
The Power of Cross-Functional Relationships in Design Management
How managing up, down, and across helps diffuses chaos
When to Follow and When to Break a Design System
How to maintain consistency while fostering creativity
Digital Transformation in Healthcare Advertising: Part 2
The Changing Landscape of Direct-to-Consumer
Digital Transformation in Healthcare Advertising: Part 1
Healthcare Professional Marketing is Evolving
The Evolution of Agency Creative Titles: Art and Copy
Comparing Creative Hierarchies Across Consumer and Healthcare Advertising
Comparing Roles in Ad Agencies and Product Design Orgs: Part 1
Strategy and Administrative Roles
Marketing UX and Product Design – Navigating the Two Fields
How to leverage transferable skills
Marketing UX and Product Design – Key Differences
Breaking down the distinct goals and challenges
Marketing UX and Product Design - The Parallels
Examining the shared principles and processes
Healthcare and Banking UX – Two High-Stakes Industries
Challenges and strategies of two regulated sectors