Design is my craft. Strategy is my lens. Business impact is the result.

I’m a design leader and designer who gets hands-on to elevate the work while mentoring teams to grow and thrive. I focus on people first, knowing that when designers are supported, great work follows.

I’ve built and led experience design teams across complex portfolios, delivering creative, strategic solutions that drive results.

When the work is strong and the people are supported, the results speak for themselves.

  • "Tay has been a wonderful advocate, ally, and friend. He has consistently encouraged and supported not only my personal growth and success but also that of the entire experience design team. "

    Lauren Wallimann,
    VP Associate Design Director UX

  • "Tay's expertise in streamlining processes and building systems was invaluable, leading to our client adopting new practices within their own team."

    Nicholas Lituczy,
    Product Design Director

  • "Tay is one of the few leaders who actually understands what it means to let your people be smart and get out of their way. There is a reason the people who work for him have tenure in an industry that's famous for churn and burn."

    Steph Parker
    Brand + Business Strategist

  • "As our team's biggest advocate, Tay dedicates his time to mentoring and coaching each designer, promoting growth, and embracing diverse ideas. Tay is our loudest cheerleader and his impact makes him an invaluable asset to any organization!"

    Ling Yeung
    VP Associate Design Director

  • "Tay is a seasoned UX/Design professional who is always dedicated to delivering high-quality work. He led a large-scale digital rebrand project for an industry-leading, Fortune 500 company"

    Vice President,
    Experience Design

  • "Tay consistently prioritizes the needs and relationships of his team members, fostering a supportive and collaborative environment. He excels as a problem solver, always finding ways to streamline processes and increase efficiency."

    Grant Susman,
    VP Lead Designer, UX

  • "Tay is great team lead and manager that will advocate for design strategy and decision making that set up large scale projects for success."

    Ted Chang,
    Product Design Lead

  • "I’ve had managers who have supported me, but Tay is one who has actively defends me. When hiring extra resources or shifting priorities don’t work, you need someone to push for solutions that don’t require me to just work longer hours."

    Derrick Davis,
    UX/UI Design Lead

  • "Tay is a great communicator, always supportive, and has built a collaborative environment where everyone can do their best work."

    Mervet Hafez,
    VP Digital Design Lead

  • "Tay has fostered a collaborative environment inviting members from all departments into the conversation collectively elevating the work for our client's."

    Dave O'Connell,
    VP Digital Design Lead

  • "Tay is committed to making time to meet with his designers to discuss projects or support professional growth. His management, mentorship and knowledge set him apart from most, and allows us to exceed expectations sustainably."

    Jesse Ackerman,
    VP Digital Design Lead

  • "Tay is a leader who helps others around him grow. He led a large team of UX Designers and Visual Designers during our time together by encouraging us to try new projects and advocating for us within the larger corporation. "

    Lauren Tillar,
    Product Designer

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Design Leader - Strategic Thinker - Business Driver -

Design Leader - Strategic Thinker - Business Driver -

Projects at a glance

To respect confidentiality agreements, all brand names and proprietary details have been removed from my case study links. If you’d like to view the full version, you can request a passcode by emailing me at tay.duran@gmail.com